Marketing Associate

About Company

The company operates in the enterprise technology industry, providing digital solutions that help businesses streamline operations and enhance customer engagement.

Job Description

We are hiring for a fast-growing, well-funded FinTech company building innovative payment and financial infrastructure solutions for businesses operating globally. The organization works at the intersection of technology, finance, and compliance, enabling enterprises to simplify international business operations through modern payment solutions.

This is an excellent opportunity to join a high-growth startup environment where you'll work closely with leadership, gain exposure across multiple marketing functions, and contribute to building a strong brand in the FinTech ecosystem.

Role Overview

We are looking for a Marketing Associate who enjoys wearing multiple hats and is eager to build a career across digital, offline, and brand marketing. This is a generalist marketing role where you'll be involved in everything from content creation and social media management to campaign execution, events, branding, and marketing analytics.

You'll have the opportunity to own projects end-to-end, experiment with new ideas, analyze performance, and contribute to the company's overall marketing strategy.

Key Responsibilities

Content Marketing

• Manage and grow the company's presence across LinkedIn and other social media platforms.
• Develop engaging content including blogs, articles, case studies, newsletters, website copy, and thought leadership content.
• Write compelling marketing copy tailored to enterprise and B2B audiences.
• Maintain a consistent content calendar aligned with business objectives.

Digital Marketing

• Plan and execute marketing campaigns across organic, email, and paid channels.
• Coordinate with external agencies for paid marketing initiatives.
• Support lead generation and brand awareness campaigns.
• Track campaign performance and recommend improvements based on data.

Social Media Management

• Create, schedule, and publish content.
• Monitor engagement and respond to audience interactions.
• Identify industry trends and content opportunities.
• Improve brand visibility through consistent online engagement.

Event & Offline Marketing

• Plan and coordinate participation in industry conferences, exhibitions, trade shows, and networking events.
• Manage event logistics, promotional materials, branding, and post-event follow-ups.
• Represent the organization during events whenever required.

Brand & Marketing Collateral

• Maintain and update company presentations, brochures, one-pagers, sales collateral, merchandise, and website content.
• Work closely with designers or independently create marketing creatives using Canva and similar tools.
• Ensure brand consistency across all marketing touchpoints.

Marketing Analytics

• Monitor marketing KPIs and campaign performance.
• Track engagement, website traffic, lead generation, and conversion metrics.
• Prepare reports highlighting campaign effectiveness and key insights.
• Recommend improvements based on measurable outcomes.

Compliance & Quality

• Ensure all marketing communications comply with industry regulations and internal approval processes.
• Maintain accuracy and consistency in external communications.
• Coordinate with relevant stakeholders for content approvals where necessary.

Mandatory Requirement

Primary Job Profile : Brand Marketing

Technical Skills : Offline Marketing Strategy, Paid Media Management, Content Calendar & Scheduling

Candidate Industry Requirement: Fintech

Candidate Location Requirement: Any

Maximum Notice Period: 60 Days

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